The folks at Playboy have created an all-new webmaster program - with several new sites featuring Playboy content for adult webmasters to promote. Frankly, their old affiliate program was a disaster: they rarely updated their content and the tours to the flagship PlayboyPlus web site never changed.

This new program looks very promising. The look is infinitely better and the available promotional tools are great. In addition to PlayboyPlus, you can also send traffic to three new sites: Playboy's Fresh Faces, Women of Playboy and Playboy Tryouts. Program options include $35 per sign-up or a 60% rev-share.

Good amount of content already available to use in your promotions and they're doing a good job of adding new stuff every weekday. More importantly, the PlayboyPlus tour is much improved, with the latest site updates reflected on the main entry page. If you have a web site that targets the "babe" or "softcore" adult markets, we can't imagine doing better than promoting these Playboy sites.